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raivin
Growth OS

The agentic transformation partner for the small business economy.

Three strategic growth stages for banks, credit unions and CDFIs.

48,600small businesses in your footprint
5,800bank with you today
42,800you haven't met yet: an 88% market opportunity

Illustrative footprints for three sample institutions, coast to coast. Figures show one typical footprint. In a pilot, raivin maps your actual market.

The challenge

Financial institutions face three major challenges.

Each one is getting harder, and they all trace back to the same blind spot.

Acquisition costs

Rising

Growth still runs on branch relationships. It can't keep pace with the marketing budgets and instant onboarding of the largest national banks and fintechs.

Cost to acquire a small business relationship · illustrative

Customer retention

Declining

Customers quietly move their operating money to digital-only banks and national financial institutions. The old account stays open, so the loss stays hidden.

Operating balances kept at your institution · illustrative

Deposit growth

Declining

Rate-sensitive balances leave for sweeps and yield accounts. Small business operating deposits are stickier, but you have to win them first.

Stable, low-cost deposit share · illustrative
The data tells the story.

raivin reveals the opportunities and advises on the action plan to take.

The hidden cohort

Most small businesses bank like consumers.

Sole proprietors, side ventures and gig operators often run revenue through a personal checking account. If you segment by account type, you'll never see them.

Consumer accountBusiness owner, hidden in plain sight
Illustrative. Roughly one in ten consumer relationships may belong to a business owner.
36.2M

small businesses in the US

82%

have no employees: 29.8M owner-only firms

72.9M

Americans worked independently in 2025

530K

new business applications in August 2026 alone

Sources: SBA Office of Advocacy (2022 data); MBO Partners State of Independence 2025; US Census Business Formation Statistics, August 2026.

What your bankers see

Every identified business gets a profile.

A business score, the opportunities that matter most and the next best conversation, so every banker knows how to help.

Illustrative sample profile. Identified Accounts gives your bankers a reason to start the right conversation.

raivin Growth OS

Three modules to identify, capture and drive deposits.

Together they help your bankers know every business customer, show up with the right help at the right time, and become the partner owners rely on as they grow. Each module has its own scope and success metric, so you can start with one.

01

Identified Accounts

Outcome: visibility

Find the small businesses already in your book, and size the ones in your market you haven't won yet.

  • Scored, prioritized account list
  • Enriched business profiles
  • Market Opportunity Report
  • Read-only, with no disruption to your teams
02

Lending Portal

Outcome: deposits

Be there when owners need capital, even for loans you can't offer today. Partner lenders fund them, and the relationship and deposits stay with you.

  • Fast, simple pre-qualification for owners
  • Matched to the right partner lender
  • No credit risk on your balance sheet
  • Proceeds and the relationship stay with you
03

Growth

Outcome: partnership

An AI advisor trained on each owner's industry helps your bankers understand every business and deliver guidance that helps owners grow.

  • A Growth Score for every business
  • Plain-language guidance for owners
  • Timely insight for every banker conversation
  • Advises; your people decide

How it fits together

A partnership that grows with every business.

raivin sits at the center, powering your institution through a cycle that turns data into guidance and guidance into growth, for your business customers and for you.

01 · GATHER02 · GUIDE03 · GROWPublic data enrichmentMarket & industry signalsNext-best action plansCapital matchingGrowth Score monitoringDeposit & relationship insights
Public data enrichmentMarket & industry signals
Next-best action plansCapital matching
Growth Score monitoringDeposit & relationship insights
  1. Stage 1 · Identified Accounts

    Gather data

    raivin combines your transactional and bank-held data with public data it sources to build a full commercial profile of every business. Market data adds the industry trends and patterns likely to affect each one. It's all curated for your relationship managers, so they're ready for the next conversation.

  2. Stage 2 · Growth advisor

    Guide your customer

    Your relationship managers get a strategic plan to help each owner navigate the financial challenges in their business. See market tailwinds and headwinds before they arrive, so owners can act early instead of reacting late.

  3. Stage 3 · Growth

    Grow

    With a plan in place and the right capital behind them, owners can focus on their business and seize their market opportunity. As their business grows, so does their financial strength, and your institution grows with them.

A virtuous cycle. Stronger businesses make a stronger institution, and together they power the small business economy in every community you serve.

Board metricNew small business relationships
Board metricDeposit inflows from funded loans
Board metricRelationships retained and deepened
Board metricOwner growth and engagement

The relationship

Become the advocate every business owner needs.

raivin's AI is trained to understand the industries small businesses operate in and the markets they compete in, so it knows how to advise and help each owner. That makes your institution a true advocate and partner on the small business journey.

INDUSTRY DATAMARKET DATAENGAGEMENT REPORT Sample · Food service Growth plan readyI have a plan for your growth.Let’s grow together!LOYALTYYOUR INSTITUTIONBUSINESS OWNERBANK-HELD DATA
  1. 1raivin learns the industry and the market
  2. 2Builds a custom engagement report
  3. 3Equips your banker with the plan
  4. 4Owner and institution grow together

Industry intelligence

Trained on the industries your customers run.

From the corner restaurant to the regional contractor, raivin understands how each type of business makes money, what pressures it faces and what its local market is signaling. Every engagement report is tailored to one business profile, combining that market and industry insight with your bank-held data.

Restaurants & food serviceConstruction & tradesRetailHealthcare practicesProfessional servicesReal estateTransportation & logisticsAgricultureManufacturingBeauty & personal careAuto repair & servicesHospitality & lodging
Fitness & wellnessTechnology & ITCreative & mediaE-commerceLegal servicesAccounting & bookkeepingChildcare & educationHome servicesLandscapingWholesale & distributionIndependent contractorsPet services

How owners see you

Where the money sitsAn advocate for my business

How you see owners

Another consumer accountA partner worth investing in

As both sides invest in the relationship, a deeper loyalty and partnership is forged.

Four pillars of building relationships

Be an expert

Know their industry

Speak the owner's language, with real insight into their market and the pressures they face.

Show up

Be there before they ask

Proactive, consistent contact at the moments that matter, not only when a loan comes due.

Deliver value

Make every conversation count

Bring something useful every time: an idea, a connection or a solution.

Earn trust

Build loyalty that lasts

Trust earned over time keeps the operating account, the deposits and the referrals with you.

Who it's for

Built for institutions of any size.

The small business opportunity looks different at every size. Here is how raivin helps banks, credit unions and CDFIs in each asset band, and where each one typically begins.

Up to $5B in assets

Your small business data science team

A meaningful hidden cohort and real lending demand, usually without in-house data scientists. raivin delivers the model, the enrichment and the market view as a service.

  • Scored, enriched lists your bankers can act on this quarter
  • Capital for small-ticket requests you can't underwrite today
  • A market report for branch and business development planning

Recommended start: Identified Accounts, then the Lending Portal once the cohort is sized.

$5B to $20B in assets

Scale small business across your footprint

Commercial teams cover established clients well, but micro-businesses and sole proprietors across many markets go unseen and uncovered.

  • Discovery and white space by market, ZIP and industry
  • Growth monitoring that extends each banker's coverage
  • A lending path for requests below your commercial minimums

Recommended start: Identified Accounts with Growth, piloted in two or three markets.

$20B+ in assets

A purpose-built signal for your data programs

Strong data teams, but models tuned to existing business clients. raivin adds a dedicated small business detection model and public-data enrichment to what you already run.

  • Scores and profiles delivered to your warehouse, CRM or marketing tools
  • Model documentation for your model risk review
  • Digital engagement for small businesses at scale through Growth

Recommended start: a Identified Accounts pilot in one region or line of business.

Each band includes banks, credit unions and CDFIs. Pilot scope, pricing and delivery scale with asset size.

The business case

What the identified cohort is worth to your institution.

Pick a size to load an illustrative example, then adjust the inputs to match your institution. In a pilot, every input is replaced with your own data.

Illustrative institution size
Illustrative $1B-asset institution.
Our working range is 5–15%. The pilot measures yours.
Identified small business accounts1,500
New business relationships, year one300
New operating deposits$4.5M
Deposit inflows from funded loans$9.0M
Illustrative first-year deposit opportunity$13.5M

Illustrative model, not a forecast. Deposit inflows assume loan proceeds land in the borrower's account at your institution. Excludes deposits at risk, which the pilot measures from your own data.

Deposits at risk

Operating balances that may be moving elsewhere, measured from your own data in the pilot.

Unmet capital needs

Owners who need capital today, and the chance to be the institution that helps them.

Product gaps

Merchant services, payroll and treasury these businesses buy elsewhere today.

Built for financial institutions

Designed to clear your vendor review.

Compliance is designed in from day one, so diligence takes weeks rather than quarters.

Certification

SOC 2 program

Security, availability and confidentiality controls. Status letter on request.

Privacy

GLBA Safeguards

Written information security program, qualified individual and service provider oversight.

Vendor risk

TPRM ready

Supports your third-party risk program. Trust packet ready within 24 hours of request.

Isolation

Your data, walled off

Per-tenant schemas, row-level security, AES-256 at rest and TLS 1.3 in transit. Never shared with another institution.

Insights

Why financial institutions need a partner, not another vendor.

FAQ

Questions financial institutions ask us.

What is raivin Growth OS?

Growth OS is a set of three modules that help banks, credit unions and CDFIs grow their small business relationships. Identified Accounts finds the small businesses already in your consumer book. The Lending Portal gets them capital through partner lenders, with proceeds deposited at your institution. Growth uses an industry-trained AI advisor to help your bankers understand each business and deliver guidance that helps owners grow. Together they help you become the partner your business customers rely on.

Who is Growth OS built for?

Banks, credit unions and CDFIs of any size, from community institutions to those with $20 billion or more in assets. The starting point differs by size: smaller institutions use raivin as their small business data science team, regional institutions use it to scale small business coverage across markets, and larger institutions add its detection model and enrichment to the data programs they already run.

How does raivin identify small businesses inside consumer accounts?

Our models analyze patterns in the data you already hold and enrich them with public information to estimate which customers operate a business. Every account gets a score, a confidence level and an explanation your bankers can review. We walk through the methodology in detail in a demo.

How accurate is the model?

Every account gets a score and a confidence level, with an explanation bankers can see. In a pilot we validate accuracy on a reviewed sample of your own accounts, with a target of more than 70% precision, and the model improves with each cycle as your bankers confirm results.

We have our own data science team. Is Growth OS still useful?

Yes. Most institution models are built around existing business clients. raivin adds a model trained specifically to find small businesses operating through consumer accounts, plus public-data enrichment, and delivers scores and profiles into your warehouse, CRM or marketing tools so your team can use them alongside its own work.

Can we start with just one module?

Yes. Each module is sold on its own, with its own scope and success metric. Most institutions start with Identified Accounts because it is read-only and requires no change to your processes, then add the Lending Portal or Growth when the first module proves out.

Does the Growth agent make credit decisions?

No. The agent advises; your bankers and partner lenders decide. It gives owners plain-language guidance and gives bankers the context for a more useful conversation. Credit bureau and third-party data are used only with the owner's consent.

Which core systems do you work with?

Growth OS is designed to integrate with the major banking cores from Jack Henry, Fiserv and FIS through their established data extract layers. Larger institutions can provide the same read-only extract from their data warehouse instead.

What data do you need, and will it change our systems?

We work from a secure, read-only extract from your core, combined with public data sources. There is nothing to install and no change to staff workflow or the customer experience. We cover the specifics during scoping.

Does this replace our CRM or marketing tools?

No. Identified segments export straight to the CRM and marketing tools you already use, refreshed monthly or quarterly.

Do we need to hire data scientists or add staff?

No. raivin builds, trains and maintains the models. Your team works from scored lists, enriched profiles and reports in the tools they already use.

How do you protect our customer data?

Your data is isolated in its own tenant with row-level security, encrypted with AES-256 at rest and TLS 1.3 in transit, and it is never shared with another institution. Our controls follow a SOC 2 program covering security, availability and confidentiality, and our information security program is aligned to the GLBA Safeguards Rule.

Will raivin pass our third-party risk review?

That is the goal from day one. We keep a trust packet ready and can send it within 24 hours: SOC 2 status letter, security whitepaper, business continuity and incident response plans, penetration test summary, insurance certificates, data flow diagrams and sub-processor list.

How is the AI governed for model risk and fair lending?

Every score is explainable, with the signals behind it. We provide model documentation built for your model risk management review under SR 11-7, and the models use no protected-class inputs.

Does our institution take on credit risk through the Lending Portal?

No. Partner lenders set the credit criteria, underwrite, fund and service the loans under their own licenses. Borrower disclosures name the lender as the funding source and state your institution's role.

How does our institution benefit from the Lending Portal?

You keep the relationship and the deposit. Loan proceeds land in the borrower's account at your institution, and owners get capital you couldn't offer them before. An incentive share of the lender's fee is also available to partner institutions, set by agreement and disclosed to borrowers.

What does the borrower experience look like?

A short, simple pre-qualification that takes minutes, and the soft credit check doesn't affect the owner's score. Owners see the options they qualify for. Those who don't match are told why and routed to your bankers, so the relationship continues either way.

How long does implementation take?

We start with a 30 to 60 day pilot. Week 0 covers the agreement, vendor review and the secure extract. Weeks 1 to 3 cover scoring, enrichment and your market build. Weeks 4 to 6 are the readout of your identified accounts and Market Opportunity Report.

How is Growth OS priced?

Each module is priced on its own and scaled to your asset size, number of markets and scope. Pilots are priced for a defined 30 to 60 day scope. Talk to us and we'll size a proposal for your institution.

How do we measure success?

We agree on the measures before we start: the size and mix of the identified cohort, precision above 70% on a reviewed sample, and pipeline and deposits you can attribute. After go-live we report new relationships, deposit inflows, relationships retained and deepened, and owner engagement.

How we start

A 30 to 60 day pilot with results you can bank on.

Week 0

Agree and connect

Pilot agreement, vendor review and one secure read-only extract.

Weeks 1–3

Model and enrich

Scoring, public-data enrichment and your market build.

Weeks 4–6

Readout

Identified accounts and the Market Opportunity Report, reviewed with your team.

Then

Go live and expand

Monthly refresh. Add the Lending Portal or Growth when ready.

Talk to us

Become the anchor small businesses depend on throughout their growth journey.

We're partnering with banks, credit unions and CDFIs of every size now. Tell us about your institution and we'll scope a pilot.

www.raivin.com